FOUNDER STORY

Over the last decade, I’ve built companies on both sides of the spectrum, from venture-backed startups to scrappy, self-funded products.

What I’ve learned along the way is that there isn’t one right way to build.

There are always a thousand more ways to grow an idea, build a business, or create something meaningful in your life than the ones you’re told about.

That’s what drives my work today: helping founders, athletes, entertainers, and modern builders see their own path clearly, and design strategies that fit who they are, what they value, and the future they want to create.
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My obsession is blending insight, culture, and strategy so people with talent and vision can grow without losing control of their story, or their stake in what they’re building.

I do this by uncovering insights and beauty across industries, then translating them into practical advantages for founders, athletes, and creators.

My role is part strategist, part partner, part explorer.

I help people see the deeper narrative that makes their work undeniable and worth pursuing.

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"She helped us develop a brand and sales story that finally got our customers actually *&%$'ing get it."

- Thad Hwang, Goji, Consumer SaaS

"The strategy we were given was perfect for our business, we 2x'd daily revenue after implementing."

- Liz Tenuto, The Workout Witch, Wellness

"You crushed it! This is exactly what I needed. Clarity on how to retell my story in a way that I felt really good about."

- Russ, Independent Artist, Music

MY ZONE OF GENIUS

Translating complexity into clarity and turning it into growth.

Narrative Architecture™

I see both the story and the system. Whether it’s healthcare, fashion, music, or consumer goods, I help people clarify their value, design a narrative that resonates, and package it in a way that attracts partners, customers, and investors.

Cross-Industry Insight

I draw connections across sectors to surface advantages others may not see. By blending cultural and commercial signals, I help founders and leaders see patterns early, borrow proven plays from other industries, and apply them in ways that unlock fresh growth opportunities.

Strategic Thought Partnership

I'm not just an operator. Founders and leaders lean on me as an embedded partner, helping them with hard calls on hiring, investment, product, and positioning. I give them conviction when they feel scattered.

Brand as a Sales Engine

I don’t stop at aesthetics. I connect branding to revenue, growth levers, and deal value. I show how positioning and narrative can literally drive business growth, investor confidence, and long-term equity.

MY PERSONAL FOCUS

I focus on 5 main topics to help you grow your ideas and build something meaningful.

01. Positioning Power

How to sharpen your brand, product, or personal identity so people get it instantly and you own your market space.

02. Growth Clarity

Breaking through noise with frameworks and strategies that turn vision into traction—without losing ownership or focus.

03. Narrative Architecture™

Designing the short-term and long-term stories, image, and public perception that drive sales, deals, and cultural relevance.

04. Cultural Strategy

Making sense of shifts across music, fashion, tech, and business—and how to leverage them for brand advantage.

05. Builder’s Wisdom

Lessons from a decade of building: wins, failures, and systems that help leaders scale their ideas with depth and conviction.

MY PERSONAL PURPOSE

I’ll help you build what you envision and make it last.

Freedom to turn ideas into businesses that sustain themselves.

Freedom to create wealth and meaning on your own terms.

Freedom to build something undeniable that lasts beyond the hype.

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HOW IT WORKS

How we'll accomplish leadership & brand transformation in the first 90-days

01. Clarify your vision

We define what you truly want from your business and life. This gives us a clear target to build toward and ensures every decision is aligned with long-term value.

02. Uncover what's blocking growth

We identify what’s getting in the way, whether it’s mindset, positioning, team structure, or lack of customer clarity. Removing these barriers unlocks faster progress.

03. Map the real targets

We map the cost, capacity, and capabilities required to reach your goals. This helps us turn vague ambition into actionable business goals.

04. Architect the strategy

We develop a focused, high-leverage growth plan across brand, sales, or product experience. You’ll know what to prioritize, what to pause, and how to scale with precision.

05. Execute with support & accountability

With my guidance, you take smart action, track traction, and adjust in real time. This is where strategy turns into momentum, and clarity turns into growth.

Ready to see if 1-on-1 Strategic Growth Advisory is a fit for you?

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BUILDING TOGETHER

Where most stop, we keep building.

Most advisors deliver a plan and exit. But as your business evolves, I help you adapt strategy in real time, optimize what’s working, and identify what’s next before it surfaces.

Because in today’s environment, strategy must be dynamic and with me as your partner, we don’t just keep pace, we set it.