Amanda has a real gift for cutting through b.s. and finding the story that triggers consumer/prospect behavior. She helped us clarify our value prop, sharpen our sales messaging, and position ourselves in a way that actually made sense to enterprise buyers. It wasn’t just about sounding better, we needed an actual *&%$'ing strategy for selling 7-figure beta trials. Her strategy helped us accelerate traction in a complex, competitive space.

Amanda helped me see the bigger picture, not just how to drop an album, but how to tell a story with a cohesive arc. She helped me map out a strategy that connected every part from appearances to the rollouts. I was ready to tell a new story that evolves my brand, and I feel like I got it.

Amanda and her team at Thought Factory reworked our entire product experience & narrative to reflect how Gen Z really thinks, feels, and explores. From rapid user feedback loops to new narrative design and UI, they helped us align the product to our vision, and to the culture. Our average session time doubled, and the product finally felt like something our audience could live in. It was strategy, story, and experience, all working together.

Amanda helped me turn an emotional vision into a strategic business. From customer experience to vendor partnerships, she showed me how to center our narrative and speak directly to a new generation of brides. In seventeen months, our revenue 6x’d. She’s more than a strategist, she’s a force of clarity and creativity.

Amanda pushed me to explore new content angles and reconnect with why I started. That confidence changed everything. I shifted my approach, experimented more, and ended up hosting the top-performing live in my category. She helped me evolve without losing what made me stand out in the first place.

Amanda’s insight helped us create work that resonated at scale. We drove 500M+ impressions not because of media muscle alone, but because the message hit the right cultural chord. She understands how to take what people care about and build a brand story that travels — especially with youth and community-driven audiences.

Amanda helped us build a brand and digital experience that captured both clinical credibility and emotional clarity. She developed our go-to-market, refined our narrative, and created a digital funnel that converts. Working with her gave us a clear identity, and the traction to match.

Amanda came to the table at just the right time. As society shifted gears on DEI, she saw a market opportunity to utlitilze our research in ways I was unable to fathom. She helped us shape our AI strategy in a way that made it tangible. Not just smart, but usable. She brought structure to our product thinking, helped refine our messaging, and built smart strategies for acquiring our first wave of beta users. What I valued most was how she balanced innovation with clarity. She pushed us past the "tech" and into something people could trust and act on.

Amanda led a cultural insight session with leaders from Coca-Cola, McDonald’s, and more , and she straight up owned the room. She brought forward trends that felt both fresh and grounded, and translated them into actionable strategy. It wasn’t just insightful, it was energizing. Everyone walked away seeing their brand and audience in a whole new light.

Amanda helped me reframe my artist story. We built a new positioning for Russ 2.0, one that led with honesty, vulnerability, and realness. The strategy we rolled out wasn’t just about an album drop, it was about reintroducing Russ to the world. Wild hit #1 on the independent charts and climbed to #3 overall. You crushed it. For real.

Amanda helped us build a brand and digital experience that captured both clinical credibility and emotional clarity. She developed our go-to-market, refined our narrative, and created a digital funnel that converts. Working with her gave us a clear identity, and the traction to match.

Amanda pushed me to explore new content angles and reconnect with why I started. That confidence changed everything. I shifted my approach, experimented more, and ended up hosting the top-performing live in my category. She helped me evolve without losing what made me stand out in the first place.

Amanda helped us refine how we show up not just visually, but emotionally. She clarified our story, helped us position for the lifestyle and mindset of our audience, and guided a set of experiments that drove a 5% lift in website conversions. She helped me see that wellness is deeply identity based. And she helped us build for that.

Amanda helped us bridge the gap between what people value and how they find us. She aligned our brand with modern consumer taste and built a distribution strategy that was both automated and personal. We scaled smarter, showed up stronger, and grew from $80M to $100M with a brand that finally met the moment.

Two years in a row, Amanda has taken our stage and delivered the kind of insight that lingers long after the session ends. She has a rare ability to connect big market shifts to real, actionable go-to-market strategy, especially through the lens of evolving consumer taste. Our audience leaves sharper every time, and she’s become one of the voices we know we can trust to elevate the conversation.

Amanda led a cultural insight session with leaders from Coca-Cola, McDonald’s, and more , and she straight up owned the room. She brought forward trends that felt both fresh and grounded, and translated them into actionable strategy. It wasn’t just insightful, it was energizing. Everyone walked away seeing their brand and audience in a whole new light.

Amanda led the strategy and phase 2.0 design of TYB’s product experience ad Joggy’s first customer engagement plan. Together, they helped us shape the product vision, land early brand partners like Oakley and Maggie Rogers, and build the kind of momentum that carried us into our next $11m seed raise. Smart, fast, and deeply collaborative, she was foundational.

Working with Amanda changed how I approached growth and brand thinking. She helped me tighten how I tell my story, refine how we connect with customers, and align the brand to actually drive revenue. She’s the rare mix of creative and business, and a secret weapon for anyone serious about scaling.

Amanda, and her team at Thought Factory, helped us rethink how credibility shows up in our space.  Our customers are contractors and small business owners and she helped us meet them where they are, not where we assumed they’d be. From brand and product story to the digital experience, she gave us a setup that actually matched how they want to find, trust, and buy equipment. We started showing up with authority, and it showed in the results. Our qualified digital leads for $100K+ products jumped 28%, and we cut refund costs by over $240K. She brought polish, strategy, and a clear sense of what today’s customer expects, even in a technical industry.

Amanda brought a rare presence to the Shoptalk 2025 stage. As a panel host, she balanced depth with energy, asked the questions that actually mattered, and gave every speaker space to shine. She brought the audience in, made the content land, and turned a panel into something people kept talking about.

Amanda helped me step into a whole new chapter. She refined how I tell my story, shaped the pitch we used with agents, and gave creative direction that finally reflects who I am now and not my past. I feel great. People are noticing the new direction, and more importantly, I feel seen in it.

Amanda helped us see how much the world had shifted and how our brand needed to evolve with it. She guided us through a full rebrand that honored our mission but spoke more clearly to the cultural and political realities our customers face. From aesthetic to language to positioning, she helped us design a brand that felt both relevant and timeless. It’s rare to find someone who can hold strategy, identity, and impact all at once, but she does.

Working with Amanda helped me step back and see new opportunities for growth I hadn’t fully considered. She sharpened my vision, clarified where the brand needed to go, and turned that into concrete, actionable strategies for our agency and internal teams. I left with a roadmap and people who knew exactly how to execute it.

Two years in a row, Amanda has taken our stage and delivered the kind of insight that lingers long after the session ends. She has a rare ability to connect big market shifts to real, actionable go-to-market strategy, especially through the lens of evolving consumer taste. Our audience leaves sharper every time, and she’s become one of the voices we know we can trust to elevate the conversation.